在當前市場環境下，方管市場形勢多變，只有切實提升自身軟、硬實力，才能不懼風雨，巍然矗立。經濟新常態下，家居建材業發展速度放緩，方管廠家的生存壓力隨著增大。再加上市場競爭的不斷加劇，方管廠家的發展更加舉步維艱。然而，在紛紜變幻的市場環境下，既有挑戰也有機遇。想要在波詭云譎的市場環境中屹立不倒，方管廠家不妨從三方面努力，增強自身抵抗“風雨”的能力。

In the current market environment, the market situation is changeable. Only by improving their soft and hard strength, can they stand tall and fearless. Under the new normal economic situation, the development speed of home building materials industry has slowed down, and the survival pressure of square tube manufacturers has increased. In addition, with the increasing competition in the market, it is more difficult for Square-controlled manufacturers to develop. However, in the changeable market environment, there are both challenges and opportunities. In order to survive in the uncertain market environment, Fangguan manufacturers may make efforts from three aspects to enhance their ability to resist the "wind and rain".

滿足市場需求，提升生產技術水平

Meeting market demand and upgrading production technology level

抗風險能力是指在市場環境、宏觀經濟政策、不可抗力以及產業發展周期等天劍惡化情況下維持正常運營，并保持企業長遠發展的基本素質。其中最為基礎的就是方管廠家的生產與技術水平，能否生產出符合市場需求的產品、是否具備高新技術決定了方管廠家的競爭水平和在風險中抵抗能力的高低，所以想扛得住風險，首要是提升生產與技術水平。

Resistance to risk refers to the basic quality of maintaining normal operation and long-term development of enterprises under the deterioration of market environment, macroeconomic policies, force majeure and industrial development cycle. One of the most basic is the production and technology level of square tube manufacturers. Whether they can produce products that meet the market demand and whether they have high and new technology determines the level of competition and the level of resistance to risks. Therefore, in order to withstand risks, the first thing is to upgrade the production and technology level.

保持發展活力，提升自主創新能力

Maintaining Development Vitality and Promoting Independent Innovation Ability

創新能力是指不斷改變現狀、追求發展、打破舊的框架、創立新事物的行為，是推動企業不斷進步和發展的源泉。只有提高自主創新能力，才能使方管廠家緊跟時代潮流、保持發展活力，才不會輕易被市場淘汰、抵抗住更多風險。

Innovative ability refers to the behavior of constantly changing the status quo, pursuing development, breaking the old framework and creating new things. It is the source of promoting the continuous progress and development of enterprises. Only by improving the ability of independent innovation, can the local managers keep abreast of the trend of the times, maintain the vitality of development, and will not be easily eliminated by the market and resist more risks.

主動出擊，提升市場開拓能力

Take the initiative to attack and improve the ability of market development

面對風險，與其坐以待斃，不如主動出擊，所以方管廠家要不斷提高市場開拓能力，做到準確預測市場趨勢、熟練制定營銷策略、積極擴大市場營銷渠道、不斷增長市場潛在能力、適時把握市場發展時機等，主動出擊方能將風險的威脅降到最低。

Faced with risks, instead of waiting to die, it is better to take the initiative to attack. Therefore, square managers should constantly improve their ability to exploit the market, accurately predict market trends, skillfully formulate marketing strategies, actively expand marketing channels, constantly increase market potential, and timely grasp market development opportunities, so as to minimize the threat of risk.